Pricing Announced for 2010 Audi A3, A6, A8, and TT

Audi's 2010 lineup has been priced and is headed to dealerships ahead of schedule. Audi, bucking economic trends, said that sales of the A5 and S5 were more than 57 percent higher in the first seven months of the year than in the same period of 2008, causing the company to push 2010 sales ahead by "several weeks" for many models.
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Changes on all models are evolutionary, with upgrades to several option packages. For the first time in 2010 — and, Audi says, the first time in the U.S. for any car manufacturer — all gasoline engines get FSI direct-injection technology.

The R8 supercar gets an all-new engine, a 5.2-liter FSI V10 that makes 525 horsepower and pushes the car from zero to 60 mph in less than 3.9 seconds. Other changes for the 2010 R8 include an iPod interface, carbon-fiber-trimmed door sills and a body kit. Parking assist is now available as well, and seats get Napa leather surfaces. Prices range from $115,400 for the R8 with 4.2 FSI V8 and six-speed manual transmission to $156,300 for the R8 with the new 5.2 FSI V10 and R tronic transmission. The R8's prices include a $1,200 destination charge.

The 2010 A3 gets upgraded wheels, and xenon headlights and LED daytime running lights are now standard on Premium Plus versions. The sportier S line exterior look is now standard on all A3s. A wood-accented interior is now available on all models, and leather/Alcantara seats are optional on Titanium Sport models. Audi has done away with the 3.2 FSI engine option, and all models will have the 2.0-liter turbo engine.

The A3 starts at $28,095 for the Premium 2.0T model with manual transmission and front-wheel drive. The top-end 2.0T Quattro with S tronic and the Premium Plus package is priced at $33,675. All prices for this and other models except the R8 include an $825 destination charge. A 2.0 TDI "clean diesel" engine will be available in December, with pricing to be released later.

The 2010 A4 gets the third-generation MMI and Sirius on navigation-equipped models. Among the other option changes, Bluetooth and HomeLink are now packaged as a unit on Premium A4s, and Bang & Olufsen audio is an option now on Premium Plus models. The A4 2.0T Quattro with manual transmission and the Premium package starts at $33,175, while the top Prestige A4 2.0T Quattro Avant with Tiptronic and the Prestige package starts at $45,375.

For 2010, the A5 gets a new 2.0 TFSI version that makes 211 hp and 258 pound-feet of torque. The A5 TFSI cabriolet and S5 3.0 supercharged TFSI cabriolet will be out in the fall, with pricing to be announced later.

Audi notes that the A5 Quattro with manual transmission now costs $4,700 less than the previous equivalent, the manual A5 3.2 Quattro. The A5 coupe with manual transmission and Premium package costs $36,825, with the top A5 3.2 Quattro coupe with Tiptronic and Prestige package costing $49,625. The S5 with 4.2-liter V8, manual transmission and Premium Plus package costs $53,225, while the top Prestige version of the S5 4.2 V8 with Tiptronic is $58,275.

The most notable addition to the Audi A6 is a new 3.2-liter FSI V6 engine that makes 265 hp. There are also new Sport packages with 18- or 19-inch tires, lowered sport suspension and sport steering wheel. Daytime running lights are also standard on models with halogen lights. A heated steering wheel with shift paddles is now standard on A6s with the optional Cold Weather package. A6 pricing ranges from the 3.2 FSI front-wheel-drive model with Multitronic and the Premium package, which starts at $46,025, to the 3.0 TFSI Avant Quattro with Tiptronic and the Premium package, priced at $54,135.

The 2010 Q5 gets standard daytime running lights, navigation upgrades and new 18- and 19-inch sport wheel and tire choices. The Q5 will also get the new 3.2-liter FSI V6. The Q5 Quattro with Tiptronic and Premium package starts at $38,175, with the top Prestige model at $49,675.

Audi notes that the 2010 Q7 3.6, 4.2 and TDI will be out in October, with pricing and other details to be announced later.

The TT gets a "simplified" lineup for 2010 and no major changes. The prices range from $38,625 for the TT Coupe with S Tronic and the Premium package to $55,775 for the Prestige level TTS Roadster.