Audi E-tron Concept Set for PlayStation Home Debut

The New Audi e-tron

The New Audi e-tron


The Audi E-tron electric sports car concept, which debuted earlier this month at the 2009 Frankfurt Auto Show, is set for further exposure on the Vertical Run driving game within the Audi Space on PlayStation Home. The E-tron debuts in the gaming world in December, said Audi.

PlayStation Home is a 3D social gaming service for the PlayStation 3 community. The Vertical Run game, which centers on collecting electrical energy and avoiding driver errors to hit the highest speed, includes a three-dimensional racetrack.

"Most young people gain their first driving experience from video games," said Kai Mensing of Audi Online Marketing. "With the Audi Space, we can bring this target group into contact with our brand."

The Audi E-tron is a two-seat sports car with an electric drive system and a lithium-ion battery. It has a range of 154 miles and sprints from zero to 60 mph in less than 4.8 seconds, according to the German automaker. It was teased on Audi's microsite in advance of the 2009 Frankfurt Auto Show.

Audi notes that in 2010, additional Audi content will be added to Audi Space.

Inside Line says: It may not be ready for the real world just yet, but you'll be able to have some fun with the Audi E-tron electric car in the virtual world soon. — Anita Lienert, Correspondent