Monday, March 17, 2014

TIME FOR A NEW IDEAL BMW i8


A sports car at first sight. Extremely low and wide when viewed from the front, a flat silhouette, powerfully shaped surfaces and precise contours. When viewed more closely, an ingenious new vehicle concept. With a design devoted to one function. Sustainably and efficiency meet dynamics and athleticism. On the road, the BMW i8 demonstrates the interplay of these ideals: hugging the ground and in the in the unrivalled form you expect of a BMW





Long wheelbase, short overhangs, a solid stance as it crouches on the street: the BMW i8 has all the characteristics of a full-blooded sports car. The front appears extremely low and wide. Everything is arranged to be optimally aerodynamic. At the same time, the flat, but prominent double kidney grille reveals the BMW genes. A V-shaped ‘black belt’ starts on the bonnet and dynamically wraps around the bodyshell to the rear.

Viewed from the side, the exaggerated wedge shape, the long drawn-out lines and the flat silhouette underscore the dynamics. Layering design, a method in which surfaces and lines overlap and interweave, produces an extremely sporty appearance all round. The surfaces join harmoniously, creating a compact and agile impression. Everything appears to come from a unified whole – thus lending the BMW i8 an extraordinarily powerful stature.  






LED light design with laser light.


Standard in the BMW i8, LED headlights fit in perfectly with the exceptional sports car concept. All lighting elements are completely in LED. The front light has a typical BMW i U-shaped frame, which contains the Daytime Running Lights and a built-in indicator. A second broad frame is added as a distinguishing design feature when the optional high-beam headlights with laser light technology* are selected. The model with laser technology also considerably increases the range of the high beam and enhances its illumination. A passively lit blue band signals the innovative technology of the lighting unit. In addition, the side cover of the headlight in the equipment with laser light is not dark but has a brilliant metallic finish. The overall impression of the light concept is unmistakeably BMW i8




SCISSOR DOORS

Off to a swinging start: Thanks to the spectacular scissor doors, the sports car character of the BMW i8 is recognisable in an instant. Swinging upwards when opened, the scissor doors are an optical highlight and blend perfectly into the smooth lines of the aerodynamic bodyshell. When viewed from the inside, the doors underline the sporty nature of the interior. Thanks to the aluminium, carbon and thermoplastic used in their construction, they are approximately 50% lighter than conventionally built doors. As a result, they are particularly convenient to open and close from the inside. The handle is ergonomically positioned on the inside of the door panel and also acts as a decorative feature


Interior


The sporty look of the exterior is continued seamlessly in the interior of the BMW i8. All elements are light and dynamically positioned. In the interior, the layering principle creates a novel relationship between functionality and clear form. Lightweight construction is also implemented visually; for example, the visible carbon elements in the door sill highlight the low weight of the BMW i8.

The classic sports car character and the typical BMW driver orientation are both equally prominent in the design. The centre console is aligned towards the driver. All the instruments and the digital instrument panel with its two large displays are easy to operate. All passengers have a low seating position and the narrow lightweight seats provide reliable support and outstanding of comfort even when cornering rapidly. The iDrive Controller is conveniently located on the centre console that optically bisects the vehicle.
Unmistakeable, sporty, modern and sustainable. The guiding idea behind the sports car of the future is also reflected in the design of colours and materials in the interior. HALO, CARPO and NESO provide a choice of high-quality equipment lines. And all three demonstrate that sustainability and premium quality are by no means mutually exclusive – but, instead, harmonise in a manner that bodes well for the future. Best examples of this are the use of lightweight, recycled materials for the interior and leather that has been gently tanned with olive leaf ext