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Wednesday, December 30, 2009
Wednesday, December 23, 2009
Monday, December 21, 2009
Wednesday, December 16, 2009
Audi A3 is best car of the year
The A3 TDI gets 42 miles (67 kilometers) to the gallon (3.75 liters) on the highway, following in the footsteps, or should we say tire tracks of the Volkswagen Jetta, which won last year.
Ron Cogan, editor of Green Car Journal, said jurors were impressed with Audi's direct injection turbo diesel technology which "achieved 50 percent better fuel efficiency than the gasoline engine A3 model without sacrificing anything."
Consumers warming to climate-friendly cars
Audi sold just over 500 A3 diesels in the US in November, its first month on the market, a figure that pales in comparison to the runner-up Toyota Prius, which sold 128,000 units this year.
But Consumer Reports magazine's senior automotive engineer, Jake Fisher, said he was confident that the car would sell. "There is demand for this type of vehicle, and I think it will do well", he said, despite the traditional aversion to diesel-powered automobiles in the US.
Green car winners are chosen by a panel of Green Car magazine editors, and invited jurors, who this year included car collector and comic Jay Leno, environmental activist, Jean-Michel Cousteau, legendary muscle car designer Carroll Shelby and the head of the Sierra Club environment group, Carl Pope.
Audi is bringing Sexy Back with Justin Timberlake!
Audi has signed on Justin Timberlake as its new ambassador! The ‘Sexy Back’ singer will play the leading role in the Audi A1 Internet campaign which will be launched in the first quarter of 2010.
“Justin Timberlake is an extraordinary artist. He manages to keep advancing his personal development while proving his abilities in different branches of the arts,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales, Audi AG.
That statement is very true when you compare the Maggi-mee haired Justin back in his ‘N Sync days with the RnB artiste he is today. From squeaky boyband member to the hip beatboxer everyone wants to collaborate with, it’s amazing re-engineering.
“As a superstar he appeals to a young target audience that we’re particularly intent on exciting about the compact and efficient A1, which is superlatively well suited for city traffic,” adds Schwarzenbauer.
Audi also released some cool graffiti teasers for its upcoming baby, which you can download as wallpaper after the jump.
Tuesday, December 15, 2009
Audi to test solar-power roof panels
In the weeks ahead, photovoltaic modules will be installed over 11,600 square metres of the roof. The modules are expected to generate more than 1,000 MWh of electricity each year, comparable to the consumption of 220 four-person households, the company said.
Modules on the roof of the toolmaking shop, on a parking deck at the technical development centre, and a third location south of the plant will begin supplying the power grid in early 2010.
The company also plans to install another 8,700 square metres of modules in Ingolstadt, while discussions are under way to review other Audi sites in Neckarsulm. As early as next year, photovoltaic modules could cover a roof area of 33,000 square metres.
Full-speed (sort-of) in the Audi E-tron
The bright red show car is the same prototype our man Georg Kacher sampled in Europe, but has since seen its top speed lifted from a fast crawl to a more informative 55 mph. That’s still well short of the 125 mph promised for production, but was fast enough to appreciate the E-tron’s instantaneous torque, which we’re told amounts to about 150 pound feet to each rear wheel and 75 to each front wheel. That's down from dubious early reports of 3319 lb-ft, but is still impressive. For comparison, the R8 on which the E-tron is loosely based produces 317 lb-ft of torque at 4500 rpm in V-8 form, and sends 90 percent of it to the rear wheels. The carefully configured seat of our pants tells us the E-tron might get a jump immediately off the line, but would watch the R8 fly by as soon as its 4.2-liter V-8 took a deep breath.
Not surprisingly, the E-tron hardly excercises its R8-sourced suspension at 55 mph, and neither, Audi says, would it at 125 mph. For that reason, the production model will likely get lighter and less expensive components.
The E-tron introduces an entirely new interior design language for Audi, one that will likely inform other future models. That could mean more austere dash layouts with floating center consoles. The show car has an LCD rear-view screen as the batteries fill what would normally be the rear viewport, but production models will have to make do with only side mirrors.
Audi still isn’t sure how it will market the E-tron but is not likely to follow the Lexus LFA example and retain ownership of the cars. There might be a limited lease program in the first year followed by regular sales, depending on consumer response.
Monday, December 14, 2009
Tuesday, December 8, 2009
Audi sets 2010 sports car agenda
Audi announced today its 2010 plans for factory sports car team Audi Sport Team Joest – and the news comes as a blow to the 12 Hours of Sebring, which is not in the cards for the company's diesel-powered prototypes next year. Instead, the German marque will focus its efforts on the 24 Hours of Le Mans, where three cars will be entered, and the new “Le Mans Intercontinental Cup” races, of which the American Le Mans Series' Petit Le Mans at Road Atlanta will count as one round.
“We welcome greatly the fact that the Automobile Club de l'Ouest has announced the first international racing series for LMP1 vehicles,” said Audi motorsports boss Dr. Wolfgang Ullrich. “We are convinced that this motorsport category, which is particularly attractive from the perspective of technology, has prospects for a great future and fits our times well.”
The inaugural Le Mans Intercontinental Cup will feature the 1000-kilometer race at Silverstone, Petit Le Mans and an event in Asia yet to be announced. Audi also plans also to contest the Le Mans Series 1000km race at Spa, Belgium, which the team will treat as a dress rehearsal for Le Mans, with three cars.
Meanwhile, Audi will maintain its prominent involvement in Europe's DTM series, with up to nine cars. The major change is that Tom Kristensen, who will fully focus on Le Mans-style racing hands over his seat to young Briton Oliver Jarvis.
"We are thus giving our youngest ‘factory' driver the chance to prove his prowess in a current DTM car," said Ullrich. "The performances Oliver has shown in his first DTM years at the wheel of a year-old A4 speak in his favor."